DYNAMIC WEB COMMUNICATION
A dynamic site uses a scripting language regularly coupled to a database. The advantage of these portals is that they allow users to easily enrich and modify a platform without having to intervene in its source code.
BUILDING AN EFFECTIVE WEBSITE
Creating a tailor-made PROFESSIONAL website.
To benefit from an effective website like Nutrition Et Sante for instance, it is important to ensure that the portal is accessible on mobile phones so that it is also visible to mobinautes. Several steps must be respected if you wish to benefit from a professional Internet portal: choice of domain name, creation of a blog, putting optimised content online, creation of a responsive website design…
SEO AND SEA, IMPROVE YOUR SEARCH ENGINE OPTIMIZATION
Combining SEO and SEA.
Being in the top position of the SERPs has a great influence on the traffic of a site. There is an effective solution to drastically improve the referencing of a site: that of combining both SEA and SEO in a referencing strategy.
GIVE AN IMAGE TO YOUR COMPANY
Changing the IMAGE of a company.
To be competitive, companies must differentiate themselves in the eyes of prospects and customers. To achieve this, it is crucial to enhance the company’s brand image. A company’s image is similar to its reputation. It plays an important role in improving the marketing campaign.
PROVIDE AN ENJOYABLE USER EXPERIENCE
Optimising the USER EXPERIENCE of a website.
To make a site attractive, such as Forme Vitalite Sante, it must be regularly updated with new content. By distributing quality content, we encourage Internet users to visit the site from time to time. By working on the user experience, we increase traffic, boost sales, build trust with cyber-readers…
CREATE MICRO-INTERACTIONS AND TRIGGERED ANIMATIONS
Facilitating COMMUNICATION through micro-interactions.
The solution to make an application exceptional and provide emotion to users is to create micro-interactions in the mobile or web interface. There are 2 categories of micro-interactions: emotional micro-interaction and educational triggered animations.
AWAKENING OF THE SENSES
TELLING YOUR SUCCESS STORIES
Telling a story is a way to attract attention, to make an impression, to activate the emotional lever. To seduce web users, one can draw inspiration from other stories to tell one’s own anecdotes in order to captivate the readers’ attention. The principle of storytelling is to tell a story in order to communicate more effectively.
FINDING GOOD BRAND INFLUENCERS
Optimising digital communication by integrating influencers into communication strategies and brand storytelling. In order to succeed in a communication campaign, as was done for the website Natural Weight Loss Magazine, it will be necessary to select the most engaging influencers.
MANAGING YOUR SOCIAL NETWORKS
Managing social networks is a time-consuming operation. To remedy this, it is recommended to outsource the community management project. While the community manager takes care of the social network management, the entrepreneurs can concentrate on more important tasks.